A 60 Second Marketing Tip...

If you're an affiliate marketer, I assume you have set-up an affiliate "lead capture page" so that you can capture the contact details of your visitors before you send them to the site you are promoting.

Once you've done this you virtually get a "second chance" to pre-sell your visitors. To do this you need to write your autoresponder message as if you were having a one-to-one conversation.

Pretend you're sitting down to talk to a friend. Allow your message be friendly, animated and informal. You can even use some slang if it's appropriate. And be sure to emphasize the benefits of the program you're promoting.

Ask yourself... "What does the customer get out of this product?"

The answer should be something like "more time," "more money," "more enjoyment," "an easier life," "better health," etc.

Then include a "call to action."

You need to explain exactly what it is you want your readers to do after reading your message. Whether you want them to reply to your email, ask questions or to visit a website - you need to tell them what you want them to do in a compelling, urgent, benefits-oriented way.

If your goal is to get them to visit a website, a good strategy that works extremely well is to highlight a problem your readers may be facing, and then give them half the solution to this problem to wet the appetite. Then ask them to visit the website to get the rest of the solution.

You'll be surprised how this one tactic will improve your results.