What Is Your Niche?

Everywhere you go online, you hear the same thing... you must find a niche for your business. If you are new to internet marketing you will do well to heed this advice.

Every day thousands more people come online in search of wealth. Many jump right into the existing markets that are already completely saturated and then wonder why they are not making any money.

Given unlimited time, money and patience, they might succeed. For those that do not have unlimited supplies of these precious resources, aiming for a smaller niche market can be a much smarter way to start your online business.

So just what is a niche?

If you want the long answer, you can buy any one of the thousands of ebooks being sold online about niche markets.You can go to a dictionary and see what definition of niche it gives. But the short answer is niche simply means distinct or individual.

Internet marketing has been defined as strategies that are used to market a product or service online. These marketing strategies include search engine optimization, search engine submission, copywriting, web site design, reciprocal linking and email marketing, etc.

A new person coming online to start a business has little chance of knowing enough about all the above areas to be able to compete in this market.

So how is a new person to have any chance at success?

Think smaller - think Niche!

Just from the above definition you can come up with the following niches:

- Marketing
- Search Engine Optimization
- Copywriting
- Web Site Design
- Promotion
- Linking
- Email Marketing

Even if you are lucky and are already extremely experienced in one of the above niches, you will still have a lot of competition in such broad topics. You need to whittle these down even further to find tightly targeted sub-niche markets that aren't as competitive.

When it comes to finding niche markets, two of the best resources available online are Wordtracker or Overture.com.

Wordtracker is the better option as it brings everything together in one place for those trying to find a good niche. However it does come at a cost so if you can't afford this, try Overture - it's a free service.

To drilldown internet marketing into sub-niche markets, just type in "internet marketing" in either Wordtracker or Overture and look at the results that pop up. Each of these results become ideas that you could drilldown even further to find tightly targeted sub-niches that are highly related to the parent niche.

Having a smaller, less competitive niche will give you a much better shot at being successful than trying to build a site around a broad topic like internet marketing.

Remember - success in any business always comes back to supplying a product that the public has a demand for and that the market has room for. Find the right niche and you are on the right path.

P.S. Check below for info about The Market Research Wizard. Another way of discovering what might be a profiatble niche market.